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Trend You are spoilt for choices when it comes to wedding cards, writes W. SREELALITHA

You are invited 

Photo K. Ananthan 

The in-thing There are more takers for premium cards these days

Sunaina is getting married in a couple of months, and the preparations are on in full swing. While the family is focussing on things such as food and wedding hall, she is on the look out for wedding cards. And, discovers that she has a wide range to choose from. Unbelievably, she can pick out a card from as less as a rupee to one that runs to several hundreds.


A family goes for at least four cards these days: a traditional, an expensive, a medium-priced and a personal card for the bride and the groom.


There is also a change in the quantity of cards purchased, says R. Manoharan, CEO of Coimbatore-based Opal, which has been in the wedding card business for nearly 25 years. “Earlier, the cards would be bought by the thousands, but now it has come down to a few hundreds.”


Manoharan seconds this. “The taste is definitely changing. The wedding card is a ‘status symbol’, and is now seen as a means to announce the magnitude of the wedding.”


As for the choices, there are plenty. It is the cost as much as the design that helps one decide. They have three categories, the popular, premium and designer cards. The popular range has ready-made designs, can be picked off the shelf, and is competitively priced from Re. 1 to Rs. 40. The premium range is between Rs. 10 and Rs. 50, comes with sample designs, and the customer is free to choose the material. The designer cards are the most fascinating: one can design their own cards or choose from the designs created at the outlet!


Online purchase


With most manufacturers putting up a variety of cards on their website, has online shopping increased? Yes, says Manoharan. “There are more takers from European and other countries. Even Indians living abroad, make purchases online for designer cards. Many are fascinated by the traditional Indian motifs,” he adds. However, online card purchase among those in India is still nascent, says Manoharan


With plenty of them going for e-mails to send their wedding invitations, will the hard copy soon disappear? “No”, says Manoharan. “No matter how much times change, everyone finds hard copy of the wedding card mandatory.”

The Hindu – Metro Plus
Thursday, Jul 03, 2008